Sauna World Championships!

Apparently they exist. They've just taken place. In Finland. Obviously. An article on dn.se has informed me that particularly tough conditions meant the winners, Timo Kaukonen (mens) and Tatjana Archipenko (womens), could hold out 3 mins 49 secs and 3 mins 9 seconds respectively. First ever Russian to win, Archipenko. Congratulations to her!

Here are 4 female 'competitors' with winner Archipenko second from left. Whether there were more then 4 in total is not stated.

I'm not really interested as to why people do this sort of thing, moreas to how the hell they hear about it? Does someone just think to themselves "I like having a sauna. Pretty good at it too, I reckon. I wonder if there is a world championships I could enter?"

Also, even more intriguing... Why do three of them look like they're cold?