Saw this in the shop the other day...
Reading the label would suggest that this jam would contain oranges, right? Wrong!
Closer inspection would reveal that the closest thing to orange in this jar was 'orange acidity regulator'. Whatever that is? My initial thought was that it would regulate the acidity of the oranges, but there aren't any. So it might be an acidity regulator with either orange colour or taste or both. Where is the acidity coming from though if there are no oranges? Worrying!
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